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AdPR Academy Advancing Diversity Training

Participate. Learn. Connect. Lead.

The Power of Diversity

We believe it is imperative that the advertising and public relations industries strategically address the gap in diversity among its staff and strive for a more inclusive and welcoming environment representative of all the voices, ideas, and perspectives of our global society.

The AdPR Academy is a solution to aid in this effort.

The ever-growing, global consumer market is more ethnically and culturally diverse with each generation. This means that the professionals and organizations that serve this market must truly reflect current and future generations but also be creatively nimble and innovative to build and sustain engagement with the global consumer market.

The diversity gap in advertising and public relations is wide! Whites comprise nearly 90% of public relations specialists employed in the U.S., according to data from the U.S. Bureau of Labor Statistics. However, the same data source reports that as of 2011 advertising, marketing and public relations jobs were held by a total of 8.7 percent African-Americans/Blacks, 7.3 percent Asian Americans/Pacific Islanders and 15.3 percent Hispanics/Latinos.

The AdPR Academy is a valuable professional development experience that will strengthen students’:

  • industry knowledge
  • professional skills
  • network of professional contacts

The AdPR Academy is designed to provide each participant with:

  • Over 35 hours of training by leading experts and professionals in the industry
  • Daily networking opportunities with corporate executives and agency professionals from highly regarded institutions in Atlanta and surrounding states
  • Hands-on experience producing a solution to a real-life challenge faced by advertising and public relations professionals
  • Certificate of completion from a nationally and internationally recognized and awarding-winning institution of higher education
  • Increased awareness of the field and connections to potential career opportunities

Please Note: Internships, jobs or shadowing experiences are not guaranteed by UGA, the Ad/PR program or AdPR Academy. However, the Academy is designed to afford participants the opportunity to establish and build relationships with professionals in the field to open the door to these and other potential career options.

Courses

  • (2 weeks before) - Exploring Me

    Curious to discover your optimal career path in advertising or public relations? An online aptitude test will provide participants with insight into preferred communication career functions and work environment. The test will be administered the week of February 20, 2017.

  • Monday - Understanding the Possibilities

    There is a place where you can exercise creativity, innovation, and strategic thinking. Explore advertising and public relations career opportunities and discover where you fit based on aptitude test results.

  • Tuesday - Identifying the Solutions

    A campaign that seeks to solve a pressing business challenge for a corporation or nonprofit organization must be backed by a solid plan. This series of courses will guide students through the planning process with a focus on how to effectively determine goals and objectives, identify the target audience and explore the consumer journey.

  • Wednesday - Talking with Consumers

    What, why and how you resonate with consumers takes finesse. This course will outline the creative aspects of message development including “concepting”, writing techniques, and message creation.

  • Thursday - Reaching Consumers

    The toolbox for AdPR professionals provides a variety of options for how to connect with consumers. Which pathway makes the most sense – media, events, film, or social media and which will generate the most return on investment? This series of courses will expose participants to the paid-earned-shared and owned framework.

  • Friday - Engaging Consumers and Measuring Results

    Engaging consumers? In a world of Big Data, KPIs and scorecards, measurement and evaluation can’t be anecdotal or informal. How do you know if your campaign accomplished its intended goal?

  • Saturday - Celebrating Success

    You made it to the end of the week and now it is time to showcase what you have learned and to acknowledge what your team has accomplished. Participants will present their capstone projects to a panel of judges and top campaigns will be recognized at the celebration event.

Speakers

Sean Reardon

CEO, Zenith USA, Moxie and Roar

Sean has moved across multiple facets of the business in his nearly two decades of experience. From account planning, media and strategy to data, insights, tech and brand, Sean is able to connect the dots across disciplines in a way that brings flexibility to our agency and our clients. His holistic approach has proven valuable in his role as CEO for Roar, a Publicis Groupe Solution, and now he now brings that expertise to Moxie. Sean has previously spent time at Zenith Media, Publicis & Hal Riney, Goodby Silverstein & Partners and AKQA.

Ashley Andrews

Associate Design Director, Moxie

Who I am

An award-winning design director who thinks and designs emotively and with imagination. A leader who wants my team, if not anything else, to be inspired. A person who enjoys the fusion of science and art. A mother. A wife. A Gator.

What I believe

Simplicity is more complex than you think. Good ideas lead to great design – but even great design can’t redeem a bad idea.

Why I do this

Because the client is often not the target. And the world needs art to feel connected.

Stephen Holmes

Director, The Home Depot Corporate Communications

Steve Holmes is director of corporate communications for The Home Depot in Atlanta. He and his team are responsible for media relations and external communications for business matters such as financials, strategy, executive communications, corporate functions, department operations including digital content, sustainability, issues and crisis management.

Steve is a 20-year communications veteran whose background also includes agency, politics and public policy. Prior to his nine years at The Home Depot, Steve was a member of the UPS public relations team for nearly nine years.

Greg Kerns

VP, Group Creative Director, Moxie

Greg has always been passionate about creating work that makes people think, feel and respond. He began his career in entertainment as an Off-Broadway Playwright, and later a television writer/producer where he worked on shows for Disney Channel, MTV and BET. Over the past 15 years, he’s transferred his entertainment knowledge into the advertising world with top agencies like G2/Grey, Digitas and Rauxa. As a writer and creative director, he’s crafted compelling digital experiences for the following brands: Verizon Wireless, AT&T, Aetna and BMW & MINI Financial Services. Currently, he leads Moxie’s Design Technology team to create engaging CRM, eCommerce and dynamic video campaigns.

Manny Rodriguez

CEO, MR Media

Manny has 23 years of experience playing a lead media planning and buying role in major agencies like Arnold Worldwide, Zimmerman Partners, Hill Holliday Hispanic and 22squared. During that time Manny managed teams working on great brands like McDonald’s, Dunkin’ Donuts, CVS Pharmacy, Toyota, and Buffalo Wild Wings.

Throughout his career Manny has evangelized multicultural considerations consistently creating cutting edge total market executions. Recently he started his own media consulting firm MR Media.

Candace Ishmael

Brand Strategist, Definition 6

Candace Ishmael leads teams to craft messaging across all brand touchpoints and mediums. Building on her background in media and publishing, she creates brand stories that connect with audiences and raise the consumer to hero status.

Ron Strieker, PH.D.

Principal
TheStriekerGroup

Ron is the Principal of TheStriekerGroup, a talent management firm, and has worked internally and externally in executive development capacities for over 30 years.  He is a seasoned professional who has directed human resources as well as talent management and executive coaching practices domestically and internationally.  Ron was the Managing Partner for CMI, International, Director of Executive Development for Travelers Insurance, a member of Citigroup and earlier the Chief Human Resources Officer for a large health system in upstate New York.

Since 1982, Ron has acted as a senior member of the executive team as the human resources officer, internal and external consultant, executive coach and educator for both private and public sectors.  He has worked throughout the United States, Europe, Canada, Australia, India, Brazil and Japan and has traveled extensively throughout the world.

Clara Cartwright

Vice President Health and Social Impact

Porter Novelli Atlanta

Carla is a masters-trained public health professional, bringing more than a decade of experience in public relations with an emphasis on social marketing, multicultural communications, and grassroots campaigns.

Through her work on various campaigns on arthritis, diabetes, and obesity, Carla has deep understanding of chronic disease issues. She currently leads the planning for a new CDC campaign focused on promoting self management education (SME) to help people living with chronic diseases better manage their conditions. She also managed thought leadership and visibility efforts for the Rheumatology Research Foundation.

Carla also currently leads the planning and implementation of OWH’s Know the Facts First. For this initiative, she guides her teams in executing activities to provide teen girls with accurate information about STDs and STD prevention so that they can make informed decisions about sexual activity.

She received her bachelors from Spelman College, where she mentors students in their Sister2Sister program. She received her M.P.H. at Emory University’s Rollins School of Public Health.

Harold Reid

Account Manager

Porter Novelli Atlanta

Harold brings more than a decade of public relations and crisis communications experience, specializing in corporate relations, media relations, social media engagement, reputation management, and thought leadership.

Harold manages Porter Novelli RADAR, the award-winning reputation management and issues tracking service. Additionally, he plays a vital role in the AIM Sports Reputation Management offering that launched in early 2014.

His disruptive approach has helped grow brand visibility in niche markets for organizations such as BT Trading Systems, Omgeo, Brocade, Savvis and 37Signals. Harold honed his skill set working in both internal and external public relations roles. He was an integral part of two global launches while at Thomson Reuters, which included the EIKON and ELEKTRON platforms. While in an agency setting he has gained a wealth of experience and knowledge serving renowned B2B organizations including General Electric, Dun & Bradstreet, Novelis and American Express.

Harold is a member of the Public Relations Society of America, Georgia Chapter and the Black Public Relations Society, Atlanta Chapter. Harold was a graduate of the inaugural class of the Scripps Howard School of Broadcast and Journalism at Hampton University, where he earned a degree in Public Relatons.

Shani St. John

Vice President

Porter Novelli Atlanta

Shani St. John has more than 15 years' brand marketing and corporate communications experience. She currently serves as Vice President for Porter Novelli’s corporate practice.

Shani directed a prior agency’s public relations work for The Coca-Cola Company. Her eight year track-record on the business includes orchestrating local, national and international media relations to launch the World of Coca-Cola; global launch of brand Coca-Cola’s prior marketing platform, “Open Happiness; introduction of Coca-Cola Freestyle, the company’s first “smart fountain” proposition; media relations strategy for Coke’s Beijing Olympics activation.

Shani’s media relations background includes work for a diverse collection of brands, including McDonald’s, Equifax, The Home Depot, Bayer CropScience, Chick-fil-A and the Georgia Department of Economic Development.

Career highlights include work on the Unification Conference uniting George H.W. Bush, Chancellor Kohl and Mikhail Gorbachev on U.S. soil for the first time. Shani also worked on media relations for the G8 Summit in Sea Island, Georgia.

She graduated from Emory University with a B.A. degree in English.

Nakita M. Pope

Chief Chick and Principal Brand Strategist
Branding Chicks

Nakita M. Pope is the Chief Chick and Principal Brand Strategist of Branding Chicks, a boutique branding studio in Atlanta, GA. She graduated from Hampton University in Hampton, Virginia with B.A. in Graphic Design followed by a professional graphic design degree from The Portfolio Center in Atlanta. Over the past 18 years, she has worked as a graphic designer, creative director, marketer, professor, brand strategist and public speaker. These experiences provided a pathway to creating Branding Chicks, which specializes in marketing for women‑owned businesses and female‑focused brands. She helps women make their dreams come true by giving their brands a voice that comes alive through strategic marketing. This background also prepared her to teach and influence other creatives in design, advertising, and strategy. She's been an instructor at The Creative Circus for nine years, and it remains one of the things she loves most about the work she does.

Nakita is also passionate about the community‑at‑large and the Atlanta creative community. She is a board member of the Atlanta chapter of American Institute of Graphic Arts (AIGA) and advisor for chapter's Student Board. She is also a member of the AIGA National Diversity & Inclusion Task Force and a board member of Good Thinking Atlanta.

Bill Bolling

Founder, Atlanta Community Food Bank

Bill Bolling founded the Atlanta Community Food Bank in 1979 and served as its executive director for 36 years before stepping down in June of 2015. Under Bill’s leadership, the Food Bank distributed more than half a billion pounds of food and grocery products through a network of nonprofit partner organizations that feed the hungry.

Bill recently created Food Well Alliance, a nonprofit that connects farms, community gardens, farmers markets and other members of Atlanta’s local food movement. He currently serves as board chair for Food Well Alliance and as senior consultant for the Georgia Food Bank Association.

Bill is a frequent speaker on topics related to sustainable food, hunger, poverty, regionalism, affordable housing and public policy reform. His skills in bridging various public sectors have made him a leader in strengthening the community to serve those most in need. Prior to his association with the Food Bank, he served as director of community ministries for St. Luke's Episcopal Church in Atlanta.

Carl Desir

Vice President of Talent Initiatives
American Association of Advertising Agencies

Carl Desir is currently the Vice President of Talent Initiatives at the American Association of Advertising Agencies (4A’s). In this position, he helps to build on the 4A’s role as an industry leader in the movement to advance Talent issues (Diversity & Inclusion, Training, Recruitment, Retention) within the Advertising industry. The majority of his time is spent leading strategy on the Multicultural Advertising Intern Program (MAIP), the 4A’s Foundation, Talent@2030 and 4A’s Learning and Development.

After graduating from Harvard University and then attending Miami Ad School’s Boot Camp for Account Planning, he came to New York to launch his career. Prior to the 4A's, he worked as an Account Planner and Strategist at Translation and J. Walter Thompson, touching brands like Microsoft Bing, Halls, Coke Zero and Wrigley. While at J. Walter Thompson, he participated in and kickstarted several diversity initiatives for the agency, including MAIP, ADCOLOR®, T.O.R.C.H., Marcus Graham Project, J. Walter Thompson’s Differenter and The One Club Creative Boot Camp. Previous to J. Walter Thompson, he landed internships at Arnold NY in Account Management and at KBP in Account Planning.

Carl has a deep passion for recognizing and developing Talent, especially with a lens turned to Diversity & Inclusion. His approach is modern and innovative. Coupled with his agency background in Strategy, he has a unique and progressive point-of view that sees Talent as nothing less than an industry's most valuable asset. Carl lives in Brooklyn with his wife and young daughter. In his spare time, he enjoys running, photography, brewing beer, taekwondo and taking his dog to the park.

Trent Walters

Brand Management
Principal

Trent attended the University of North Texas and majored in journalism with a concentration in advertising. While there, he was named to the inaugural class of the American Advertising Federation’s Top 25 Most Promising Multicultural Students, which led to his job at The Richards Group immediately after graduation. This May will mark his 20th year at the agency.

While at The Richards Group, Trent has led and helped grow brands including STARZ Encore Media Group, PGA TOUR Superstore, Gander Mountain, Scotts lawn care products, and one of the agency’s long-standing brands, Motel 6. Today his primary responsibilities are to lead the American Cancer Society, Propane Education and Research Council, and the Southeastern Conference businesses at the agency.

Trent enjoys educating students about the advertising profession. He is a member of the UNT Mayborn School of Journalism board of advisors and for the last several years has been a contributor to the Advertising: Principles and Practice textbook. He is particularly passionate about introducing minority students to the advertising profession. He speaks regularly to groups like the Marcus Graham Project, the Dallas Police Department’s Summer Youth Program, and Zan Wesley Holmes Jr. Middle School.

An active member of his church, Trent sings on the worship team and even teaches men’s Bible study classes. He’s also a self-proclaimed fitness nerd and generally the first person in the agency gym every morning – if he’s in town. He and wife Sandra are parents of two teenagers, Brendan and Kensely.

Natalie Godwin

Senior Manager of Global Communications
UPS

Natalie Godwin is senior manager of Global Communications at UPS, a world leader in logistics.

Currently, she's working in public relations but has spent just as much time in front of the cameras and producing television news.

She started her career in Greenville, North Carolina as a reporter and has worked at stations in Washington, DC, Tampa, Florida and Los Angeles.

Natalie left television and started her career in public relations at NASA. Remember those 2 robots sent to Mars to explore the Red Planet? She implemented strategic communications plans for space shuttle launches and science missions along with supporting minority affairs, education and technology applications at the Jet Propulsion Laboratory in Pasadena, California.

After NASA, she headed to Detroit to make the cars the stars. Working for General Motors, Natalie directed media relations efforts for all of the company's automotive brands including auto shows, new product launches and community events. She was a member of the crisis team during GM's historic automotive bailout and bankruptcy.

Natalie joined UPS in 2011 as a public relations manager and has worked in every industry segment. She also spent several years tracking the latest e-commerce trends and consumer buying behaviors for the company's largest industry segment - global retail. For her work managing the media relations during the busy holiday shopping and shipping season - she's won 2 PRSA Phoenix Awards and 2 IABC Golden Flame awards.

In 2016, she was selected to become an Institute Fellow with the Executive Leadership Council.

Natalie has a master's degree from the Annenberg School for Communication & Journalism at the University of Southern California and a bachelor's degree in Journalism and Mass Communication from the University of North Carolina at Chapel Hill.

Avin Narasimhan

Head of Communications Planning
PHD New York

Avin is the Head of Communications Planning for PHD New York. He's responsible for fostering a comms planning led way of thinking at PHD, infusing creativity and inspiration into our work, and helping to build our agency culture, one beer at a time.

Prior to PHD, Avin spent a good chunk of his career at creative and digital agencies, where his work for a range of iconic brands-- including Purina, Truth, Volvo, Product (RED), Progressive Insurance, Samsung, Google, and MasterCard -- has been recognized at the EFFIEs and Jay Chiat Awards.

Outside of the office, Avin lives in NYC with his beautiful, brilliant wife, and their wonderful, happy 7-month old daughter. He hasn't slept well in a very, very long time.

Matt Merrill

Associate Communications Planning Director
PHD

Immersed in culture and data, Matt prides himself on being a drip feed of insights that keeps everyone on the leading edge and a voice in bringing innovative solutions to clients. Matt is responsible for building those insights into integrated communications plans that solve real client business problems and is a constant leader in rallying internal and external partners around integrated plans.

Matt has led communications planning for MGM Resorts since PHD was awarded the business and also touches several other PHD clients and new business projects.

Before joining Omnicom and PHD, Matt spent 5+ years at Universal McCann and Mars, Inc. At Universal McCann, Matt led communications strategy for BMW, Brown Forman, and worked on a variety of other clients, quickly rising to leadership positions within the Strategy group of UM. At Mars, Matt served as a brand analyst assisting the brand manager to run the global Cesar Brand. In this capacity, Matt led cross functional teams touching every part of the Mars Petcare business from sourcing to manufacturing to consumer retail executions.

Matt lives in Brooklyn, NY and considers himself an aspiring chef, an avid music lover, and a somewhat-disgruntled Dallas Cowboys fan.

Melissa Golden

Senior Vice President
Cause Marketing & Client Service
Ketchum

Melissa is a seasoned and passionate cause marketing and corporate social responsibility (CSR) specialist, with more than 20 years of experience that includes 10 years leading the marketing and communications functions of two national non-profits, Teach For America and Points of Light. At Ketchum, Melissa works with a range of major companies – including Build-a-Bear Workshop, H&R Block, ExxonMobil, Husqvarna and Wendy’s – to identify the intersection of cause with brand and corporate reputation, and build strategies that impact the bottom line of business and society. Melissa’s unique experience allows her to bridge philanthropy, agency and corporate perspectives to drive meaningful results for her clients.

Mark Dvorak

Senior Vice President and Executive Director

Golin Atlanta

Mark Dvorak leads the Atlanta office of Golin, a top 10 global communications and marketing firm. He also provides counsel for a variety of the firm’s association, government and corporate clients — including the National Peanut Board, Flowers Foods and several State of Georgia programs.

In 2009, Mark led the team that drove a resumption of consumption of all things peanut, after more than 3,000 products were recalled because of a salmonella outbreak that originated with one manufacturer. More recently, he has helped bring balance to the conversation around peanut allergies and build awareness of food allergy solutions.

Prior to joining GolinHarris, Mark was chief marketing and communications officer at United Way of Metropolitan Atlanta. There, he helped to transform the United Way brand locally and nationally from that of a fundraiser to a catalyst for community change. He is most proud of the launch and growth of United Way 211 — the nation’s three-digit telephone number for community services. Mark began his career as a press assistant to the mayor of New Orleans.

Active in the Public Relations Society of America throughout his career, Mark has been recognized as both the Georgia Chapter’s Luminary Star and Shining Star, and was president in 2002. In 2013, he was inducted into the PRSA College of Fellows and the PRSA Georgia Order of the Phoenix.

Mark taught in the public policy school at Georgia State University. He has an M.A. in journalism administration from the University of Memphis and a B.A. in communications and history from Loyola University New Orleans.

Abby Todd

Senior Manager, Brand & Business Communications

Coca-Cola North America

Abby Todd manages brand communications for a number of sparkling beverages in Coca-Cola North America, including Sprite, Coke Zero and Diet Coke. She also leads publicity efforts for key Coca-Cola sports partnerships with NCAA March Madness and ESPN College GameDay, as well as the company’s military veteran-related communications.

Before joining Coca-Cola six years ago, Abby worked for Jackson Spalding, an integrated marketing communications firm in Atlanta. There she developed strategic communications plans for a variety of national consumer and commercial accounts. She also led internal social media trainings and counseled clients on social media engagement strategies.

Abby is a proud graduate of the University of Georgia, earning dual degrees in public relations and marketing while representing the fourth generation of her family to attend the university. Outside of the office, Abby and her husband Mik enjoy life in Midtown Atlanta with their sweet and silly little girls, Savannah and Audrey.

Tareia Williams

PR manager

Turner Sports

Tareia Williams serves as PR manager for Turner Sports and handles public relations efforts for the company’s digital properties, ELEAGUE, live events, marketing and social activations. In this role, she maximizes brand awareness for some of the world’s largest sports brands including NBA Digital, NCAA Digital and professional golf. Additionally, Tareia works with Turner Sports’ roster of award-winning talent to secure publicity opportunities promoting their broadcast work on TNT, TBS, truTV and NBA TV.

Prior to joining Turner Sports, Tareia was the Senior Associate at StearnsJohnson Communications, a consumer telecom agency located in San Francisco, Calif. During her tenure with StearnsJohnson, she provided strategy and overall direction for a variety of national clients in the telecommunications industry, developed and managed the agency intern program and implemented and coordinated execution of various PR campaigns.

With more than 10 years in the PR industry, Ms. Williams has provided external communications and executed various PR campaigns for several brands including Ford Motor Company, The Weather Channel, Cox Communications, Boys & Girls Club of Metro Atlanta, the R Agency and Calysto Communications.

Tareia works diligently within the sports industry and the community. She was named to RollingOut Magazine’s 2015 list of Top 25 Women in Atlanta. She is the founder of PoweR, an intensive bootcamp that allows current PR students at Clark Atlanta an opportunity to develop and execute real public relations campaigns while also building relationships with current PR professionals as they start their transition into the real world. Additionally, she serves on the sports task force of the National Association of Black Journalists (NABJ) as Vice President of Digital, serves as the communications director for ColorComm, the Atlanta chapter and is a member of National Association of Multi-Ethnicity in Communications (NAMIC). She is also a member of Alpha Kappa Alpha Sorority, Incorporated.

Tareia earned her bachelor of arts degree in mass media communications with a concentration in public relations from Clark Atlanta University (CAU).

Ivy Garcia

VP Strategy

Definition 6

Ivy Garcia is an award-winning branding strategist with a portfolio of results-driven engagement experiences for Coca-Cola, Johnson & Johnson, HBO, Newell Rubbermaid, Procter & Gamble and CNN. Areas of expertise include cross-channel branding and content marketing based on sociological insights and analytics.

Jenna Thomas

Senior Director of Public Relations & Social Media Marketing

Nebo Agency

Jenna works as Senior Director of Public Relations and Social Media Marketing at Nebo Agency, overseeing the company’s PR and social media departments. Under Jenna’s leadership, Nebo’s public relations and social media programs have been recognized among some of the industry’s most prestigious organizations, including Holmes Group’s SABRE Awards, PR News, PR Daily and the American Marketing Association Atlanta. In 2015, Nebo was named PR News’ Digital PR Agency of the Year and CSR Agency of the Year by PR Daily.

During her time at Nebo, Jenna has overseen communications programs for clients that have included Hyatt Regency Atlanta, Post Properties, Cellairis, LiviRae Lingerie and Arrow Exterminators. Jenna has also played an integral role in developing and executing the company’s pro-bono campaigns and initiatives, including Choose ATL, Build the BeltLine, Campaign to Save the Eames House and Atlanta’s Old Fourth Ward 5K.

In 2016, Jenna was named PR News’ Community Relations Professional of the Year at the PR People Awards and was named a PR News’ Top Women in PR in 2014 and 2015. Additional accolades include 2015 University of Georgia Alumni Association’s 40 Under 40 nominee, 2014 PR News’ PR Professional of the Year: Agency Finalist, 2015 Ragan and PR Daily Ace Awards Public Relations Professional Honorable Mention and PR News’ Agency Elite Awards Agency Awe Professional finalist.

Prior to joining Nebo Agency, Jenna worked at global WPP public relations agency, Cohn & Wolfe on the company’s consumer, real estate and hospitality practices and served as the sole Atlanta representative for the company’s Global Digital Team. She led communications and media outreach programs for clients including 3M’s ScotchBlue Painter’s Tape, 3M’s Scotch Color & Pattern Duct Tapes, Smucker’s Jams, Jellies and Preserves, Jif Peanut Butter, Walmart, Atlantic Station as well as leading southeast real estate developers Novare Group and Cousins Properties.

Jenna is a graduate of The University of Georgia’s Grady College of Journalism and Mass Communication where she earned a Bachelor of Arts in Journalism with emphasis in Telecommunication Arts.

Solange Claudio

President

Moxie

Solange’s expertise runs the gamut from digital platforms and CRM to online media, social and mobile experiences. She understands that the key to staying modern and relevant in what we do lies in the seamless integration of strategy, creative, technology and executional excellence. Solange stewards Moxie’s team in creating an energizing agency environment that encourages our talent to explore new opportunities and challenge the status quo, relentlessly driving our clients' business forward.

Tracy YoungLincoln

EVP Intelligence

Moxie

Tracy is a patent-holding digital veteran who leads the efforts of Moxie’s cross-specialty Intelligence team. She is passionate about improving consumer experiences and solving business problems using data-driven insights and methodologies. A proven C-level communicator and team builder, Tracy has worked across several disciplines on both the agency and client side.

Shawn McGahee

Vice President of Analytics

Moxie

Shawn McGahee provides strategic leadership across a diverse set of analytics professionals and marketing channels. As the Vice President of Analytics at Moxie, he’s able to leverage his expertise in cross-channel analytics to deliver innovative omni channel insights and recommendations for Moxie and its clients. Shawn boasts more than 11 years of experience in developing customized analytics solutions for industry giants like Dell, AT&T, Kimberly-Clark, VeriFone, Georgia Natural Gas, Duke Energy and AMC Theatres.

Shawn earned a BS in Marketing from the University of South Florida and an MBA from Georgia Tech, where he teaches a social & digital analytics course to undergraduate students. He is also the co-founder and operations director of Humble Treasures, a nonprofit that serves those in need in the Atlanta community.

Matthew Anderson

Social Engagement Coordinator

Moxie

Matthew Anderson is a Social Engagement Coordinator at Moxie on our Strategy team.

He grew up in Lilburn, GA and attended Parkview High School before attending DePaul University in Chicago, IL where he studied Public Relations, Journalism and Spanish.

Social media handles: Twitter – @MAnderson023 Instagram: @MAnderson0023.

Kevin Tyler

Engagement Coordinator

Moxie

At Moxie, Kevin is part of the Strategy team where he completes competitive audits, industry insights and market research, daily publishing and seasonal planning, analytics support, SEO, real-time engagement and community management. These are carried out primarily across our Nike and Delta clients in addition to new business and core client work.

He is a graduate of Georgia College and State University in Milledgeville, Georgia.

(click on speaker for full detail)

Admissions

Join future AdPR leaders from Atlanta and across the southeast for UGA’s first AdPR Academy.

March 6-11, 2017 at Moxie

The 2017 Application Process is Now Closed! Please check back in December 2017 for the 2018 Deadline.

  • Who is eligible?

    Current Juniors, Seniors and first year graduate students with an interest in learning more about the people, possibilities and processes of advertising and public relations.

    Any minority student is eligible to apply but preference will be given to students attending HBCUs in Georgia.

    A minimum GPA of 3.0 is required for all prospective candidates.

  • What makes an ideal candidate?

    Experience and abilities in the following areas:

    • Analytical skills
    • Communications
    • Creativity
    • Decision Making skills
    • Interpersonal skills
    • Organizational skills
    • Public speaking

  • What must I do to apply?

    Prospective participants must submit a complete online application and follow the instructions provided to send a certified copy of their most recent transcript and a letter of recommendation from a current or previous employer, professor, or other professional contact.

    Click here for letter of recommendation guide

    Click here for online application form

  • Can I mail my application?

    No paper or emailed applications will be accepted. Prospective participants must use the online application form.

    Click here for online application form

  • Technical difficulties?

    Any technical questions regarding the use of the online application form can be sent to adpracademy@uga.edu.

  • What is the deadline?

    The application deadline for the 2017 Boot Camp has been extended to February 10, 2017 at 6:00 p.m. EST

  • Is there a fee to participate?

    The program fee ($499) will be waived for accepted students admitted into the 2017 cohort, thanks to the generous support of our sponsors.

    Students interested in receiving a scholarship must have a letter of recommendation sent to adpracademy@uga.edu by February 3, 2017 that shares their personal and professional accomplishments and includes a statement of endorsement for why the applicant is a suitable scholarship recipient.

    Transportation and housing will be the responsibility of students accepted into the program.

  • What dates should I keep in mind?

    Important dates:

    • Academy Application Due: January 16, 2017 – Extended to February 10, 2017!
    • Academy Application Review Process: January 17 - February 10, 2017
    • Announcement of Admission Status: February 13, 2017
  • Where will the Academy take place?

    All training workshops, networking receptions and the completion celebration will be held at Moxie: 384 Northyards Blvd. NW, Suite 300, Atlanta, Georgia 30313.

  • Where do I find the 2017 Application Form?

Sponsors and Partners

 
 

This program is supported in part by the President's Venture Fund through the generous gifts of the University of Georgia Partners and other donors.

Interested in supporting the AdPR Academy?

Sponsorship opportunities are available and provide corporations, foundations and individuals with the chance to support a targeted minority recruitment effort that will help to create a pipeline of high-level prospects and leaders for the future of advertising and public relations. Additional information can be found here or please send an inquiry to adpracademy@uga.edu.