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AdPR Academy Advancing Diversity Training

 Join us in 2020. Apply by Jan 31st! 

Participate. Learn. Connect. Lead.

The Power of Diversity

We believe it is imperative that the advertising and public relations industries strategically address the gap in diversity among its staff and strive for a more inclusive and welcoming environment representative of all the voices, ideas, and perspectives of our global society.

The AdPR Academy is a solution to aid in this effort.

The ever-growing, global consumer market is more ethnically and culturally diverse with each generation. This means that the professionals and organizations that serve this market must truly reflect current and future generations but also be creatively nimble and innovative to build and sustain engagement with the global consumer market.

The diversity gap in advertising and public relations is wide! Whites comprise nearly 90% of public relations specialists employed in the U.S., according to data from the U.S. Bureau of Labor Statistics. However, the same data source reports that as of 2011 advertising, marketing and public relations jobs were held by a total of 8.7 percent African-Americans/Blacks, 7.3 percent Asian Americans/Pacific Islanders and 15.3 percent Hispanics/Latinos.

The AdPR Academy is a valuable professional development experience that will strengthen students’:

  • industry knowledge
  • professional skills
  • network of professional contacts

The AdPR Academy is designed to provide each participant with:

  • Over 35 hours of training by leading experts and professionals in the industry
  • Daily networking opportunities with corporate executives and agency professionals from highly regarded institutions in Atlanta and surrounding states
  • Hands-on experience producing a solution to a real-life challenge faced by advertising and public relations professionals
  • Certificate of completion from a nationally and internationally recognized and awarding-winning institution of higher education
  • Increased awareness of the field and connections to potential career opportunities

Please Note: Internships, jobs or shadowing experiences are not guaranteed by UGA, the Ad/PR program or AdPR Academy. However, the Academy is designed to afford participants the opportunity to establish and build relationships with professionals in the field to open the door to these and other potential career options.

Alumni Testimonials

Treajour Abrams

National Traffic Specialist
Spectrum Reach
2017 Alum

“Confidence is half the battle when entering a new workplace or during an interview.”

Treajour Abrams is a National Traffic Specialist for Spectrum Reach, her first full time position after graduating from Florida Agricultural and Mechanical University in 2017. AdPR Academy helped build her confidence as a young professional. The Academy created the space for her to have insightful conversations with veterans in the industry and gained a well-rounded knowledge about advertising and PR. These two components of the program made her transition into the workplace easier. Treajour’s advice for current students is to take advantage of the new roles that are being created in the industry and to find someone who has fulfilled a role you desire. Seek these professionals out and build a relationship. Being a traffic specialist has taught her about orders, commercial spots and rules, TV zone, scheduling the spots and how to bill the clients. She is thankful to AdPR Academy for allowing her to grow professionally and start her career with valuable relationships and skills.

Niguel Anthony

Member Relations Coordinator
Aliera Healthcare
2018 Alum

“Get involved… because that is where the biggest opportunities arise.”

Niguel Anthony is the Member Relations Coordinator for Aliera Healthcare located in Atlanta. He got this position by maintaining a strong relationship with a department head from another local company, where he was previously employed. He credits AdPR Academy with growing his entrepreneurial spirit and for teaching him things that are beneficial for his own business. He advises current students to get involved. Niguel encourages being active in school professional clubs like PRSSA, interning at different companies and agencies, or participating in programs such as AdPR Academy, because that is where the biggest opportunities arise. A major learning from his current healthcare role has been the immediacy, type and frequency of communication that is essential for the public broadly and key groups. It is unmatched compared to other industries.

J'Lesa Wilson

Social Media Intern
Albany State University
2017 and 2018 Alum

“Don’t let fear or doubt talk you out of an opportunity.”

J'Lesa Wilson, social media intern at Albany State University, attended the AdPR Academy two years in a row, 2017 and 2018. She was a part of the first group of students to experience AdPR Academy, which provided her with major insight and advice she has taken to heart. A key learning point was how to run an effective campaign. AdPR Academy was her first introduction to methods and strategies in the world of media. The program inspired her to further explore the industry on her own. J'Lesa has attended seminars, taken additional courses, and earned certifications in digital marketing since attending the Academy. Over the last two years, she has built a portfolio and reevaluated the position she had, serving as a social media intern at a church. Her combined experience with the Academy and The Creative Circus summer program shaped her into the experienced young professional she is today. Since starting her job with Albany State, she has learned how social media works in a pressure-filled industry and discovered the value of her voice.

(click on alumni for full detail)

Sydney Bugg 2018 Alum UGA ADPRAcademy

Inspiring words from 2018 Alum:

Sydney Bugg
Global Communications Coordinator
TBWA Worldwide


"One of the most exciting things about the field can also be one of the biggest causes of anxiety: there’s no exact formula for success. Peers in other industries may have post-graduate journeys completely different than yours, and that’s ok. This is a culture-driven business that needs diversity. Figure out what excites you within the industry and keep in mind that diverse thinking is always in demand. There is always a place for you."

View Sydney Bugg's full profile

Courses

  • (3 weeks before) - Explore me:

    Curious to discover your optimal career path in advertising or public relations? An online aptitude test will provide participants with insight into preferred communication career functions and work environment. The test will be administered the week of February 17, 2020.

  • Monday - Understanding the Possibilities

    There is a place where you can exercise creativity, innovation, and strategic thinking. Explore advertising and public relations career opportunities and discover where you fit based on aptitude test results.

  • Tuesday - Identifying the Solutions

    A campaign that seeks to solve a pressing business challenge for a corporation or nonprofit organization must be backed by a solid plan. This series of courses will guide students through the planning process with a focus on how to effectively determine goals and objectives, identify the target audience and explore the consumer journey.

  • Wednesday - Talking with Consumers

    What, why and how you resonate with consumers takes finesse. This course will outline the creative aspects of message development including “concepting”, writing techniques, and message creation.

  • Thursday - Reaching Consumers

    The toolbox for AdPR professionals provides a variety of options for how to connect with consumers. Which pathway makes the most sense – media, events, film, or social media and which will generate the most return on investment? This series of courses will expose participants to the paid-earned-shared and owned framework.

  • Friday - Engaging Consumers and Measuring Results

    Engaging consumers? In a world of Big Data, KPIs and scorecards, measurement and evaluation can’t be anecdotal or informal. How do you know if your campaign accomplished its intended goal?

  • Saturday - Celebrating Success

    You made it to the end of the week and now it is time to showcase what you have learned and to acknowledge what your team has accomplished. Participants will present their capstone projects to a panel of judges and top campaigns will be recognized at the celebration event.

Our 2020 Speakers - New Dynamic Speakers Coming Soon

Past Speakers

Admissions

Join future AdPR leaders from Atlanta and across the southeast for UGA’s Fourth Annual AdPR Academy.

The Academy will take place March 9-14, 2020 at Moxie.

Applications now being accepted until January 31, 2020**.

**Deadline extended for talented students returning from winter break January 13th.

Sponsors and Partners

 
 

Past Sponsors

 

This program is supported in part by the President's Venture Fund through the generous gifts of the University of Georgia Partners and other donors.

Interested in more training opportunities? Learn more about USC Digital Media and Clemson Summer Scholars programs.

Interested in supporting the AdPR Academy?

Sponsorship opportunities are available and provide corporations, foundations and individuals with the chance to support a targeted minority recruitment effort that will help to create a pipeline of high-level prospects and leaders for the future of advertising and public relations. Additional information can be found here or please send an inquiry to adpracademy@uga.edu.