We believe it is imperative that the advertising and public relations industries strategically address the gap in diversity among its staff and strive for a more inclusive and welcoming environment representative of all the voices, ideas, and perspectives of our global society.
The AdPR Academy is a solution to aid in this effort.
The ever-growing, global consumer market is more ethnically and culturally diverse with each generation. This means that the professionals and organizations that serve this market must truly reflect current and future generations but also be creatively nimble and innovative to build and sustain engagement with the global consumer market.
The diversity gap in advertising and public relations is wide! Whites comprise nearly 90% of public relations specialists employed in the U.S., according to data from the U.S. Bureau of Labor Statistics. However, the same data source reports that as of 2011 advertising, marketing and public relations jobs were held by a total of 8.7 percent African-Americans/Blacks, 7.3 percent Asian Americans/Pacific Islanders and 15.3 percent Hispanics/Latinos.
The AdPR Academy is a valuable professional development experience that will strengthen students’:
The AdPR Academy is designed to provide each participant with:
Please Note: Internships, jobs or shadowing experiences are not guaranteed by UGA, the Ad/PR program or AdPR Academy. However, the Academy is designed to afford participants the opportunity to establish and build relationships with professionals in the field to open the door to these and other potential career options.
“Confidence is half the battle when entering a new workplace or during an interview.”
Treajour Abrams is a National Traffic Specialist for Spectrum Reach, her first full time position after graduating from Florida Agricultural and Mechanical University in 2017. AdPR Academy helped build her confidence as a young professional. The Academy created the space for her to have insightful conversations with veterans in the industry and gained a well-rounded knowledge about advertising and PR. These two components of the program made her transition into the workplace easier. Treajour’s advice for current students is to take advantage of the new roles that are being created in the industry and to find someone who has fulfilled a role you desire. Seek these professionals out and build a relationship. Being a traffic specialist has taught her about orders, commercial spots and rules, TV zone, scheduling the spots and how to bill the clients. She is thankful to AdPR Academy for allowing her to grow professionally and start her career with valuable relationships and skills.
“Get involved… because that is where the biggest opportunities arise.”
Niguel Anthony is the Member Relations Coordinator for Aliera Healthcare located in Atlanta. He got this position by maintaining a strong relationship with a department head from another local company, where he was previously employed. He credits AdPR Academy with growing his entrepreneurial spirit and for teaching him things that are beneficial for his own business. He advises current students to get involved. Niguel encourages being active in school professional clubs like PRSSA, interning at different companies and agencies, or participating in programs such as AdPR Academy, because that is where the biggest opportunities arise. A major learning from his current healthcare role has been the immediacy, type and frequency of communication that is essential for the public broadly and key groups. It is unmatched compared to other industries.
“Don’t let fear or doubt talk you out of an opportunity.”
J'Lesa Wilson, social media intern at Albany State University, attended the AdPR Academy two years in a row, 2017 and 2018. She was a part of the first group of students to experience AdPR Academy, which provided her with major insight and advice she has taken to heart. A key learning point was how to run an effective campaign. AdPR Academy was her first introduction to methods and strategies in the world of media. The program inspired her to further explore the industry on her own. J'Lesa has attended seminars, taken additional courses, and earned certifications in digital marketing since attending the Academy. Over the last two years, she has built a portfolio and reevaluated the position she had, serving as a social media intern at a church. Her combined experience with the Academy and The Creative Circus summer program shaped her into the experienced young professional she is today. Since starting her job with Albany State, she has learned how social media works in a pressure-filled industry and discovered the value of her voice.
(click on alumni for full detail)
Inspiring words from 2018 Alum:
Global Communications Coordinator
"One of the most exciting things about the field can also be one of the biggest causes of anxiety: there’s no exact formula for success. Peers in other industries may have post-graduate journeys completely different than yours, and that’s ok. This is a culture-driven business that needs diversity. Figure out what excites you within the industry and keep in mind that diverse thinking is always in demand. There is always a place for you."
Curious to discover your optimal career path in advertising or public relations? An online aptitude test will provide participants with insight into preferred communication career functions and work environment. The test will be administered the week of February 17, 2020.
There is a place where you can exercise creativity, innovation, and strategic thinking. Explore advertising and public relations career opportunities and discover where you fit based on aptitude test results.
A campaign that seeks to solve a pressing business challenge for a corporation or nonprofit organization must be backed by a solid plan. This series of courses will guide students through the planning process with a focus on how to effectively determine goals and objectives, identify the target audience and explore the consumer journey.
What, why and how you resonate with consumers takes finesse. This course will outline the creative aspects of message development including “concepting”, writing techniques, and message creation.
The toolbox for AdPR professionals provides a variety of options for how to connect with consumers. Which pathway makes the most sense – media, events, film, or social media and which will generate the most return on investment? This series of courses will expose participants to the paid-earned-shared and owned framework.
Engaging consumers? In a world of Big Data, KPIs and scorecards, measurement and evaluation can’t be anecdotal or informal. How do you know if your campaign accomplished its intended goal?
You made it to the end of the week and now it is time to showcase what you have learned and to acknowledge what your team has accomplished. Participants will present their capstone projects to a panel of judges and top campaigns will be recognized at the celebration event.
Join future AdPR leaders from Atlanta and across the southeast for UGA’s Fourth Annual AdPR Academy.
The Academy will take place March 9-14, 2020 at Moxie.
Applications now being accepted until January 31, 2020**.
**Deadline extended for talented students returning from winter break January 13th.
Current Juniors, Seniors and first year graduate students with an interest in learning more about the people, possibilities and processes of advertising and public relations.
Any minority student is eligible to apply but preference will be given to students attending HBCUs in the southeast..
A minimum GPA of 3.0 is required for all prospective candidates.
Experience and abilities in the following areas:
Prospective participants must submit a complete online application and follow the instructions provided to send a certified copy of their most recent transcript and a letter of recommendation from a current or previous employer, professor, or other professional contact.
No paper or emailed applications will be accepted. Prospective participants must use the online application form.
Any technical questions regarding the use of the online application form can be sent to firstname.lastname@example.org.
The application deadline for the 2020 Academy is January 17th, 2020 at 6 p.m. EST
There is no fee to attend AdPR Academy thanks to the generous support of our sponsors.
However, please remember transportation and housing will be the responsibility of students accepted into the program.
All training workshops, networking receptions and the completion celebration will be held at Moxie: 384 Northyards Blvd. NW, Suite 300, Atlanta, Georgia 30313.
Sponsorship opportunities are available and provide corporations, foundations and individuals with the chance to support a targeted minority recruitment effort that will help to create a pipeline of high-level prospects and leaders for the future of advertising and public relations. Additional information can be found here or please send an inquiry to email@example.com.